Data protection is particularly important to us. Our activities to comply with the requirements of the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG), the German Telemedia Act (TMG) and Title X of the German Social Security Code (SGB X) are aimed at respecting your privacy and personality rights. 
 

1. Controller of data processing and contact details of the data protection officer The controller is 

Schwa-Medico Medical Equipment Distribution Company, LLC
Wetzlarer Straße 41-43 
35630 Ehringshausen 
Germany 

Email: [email protected] 
Phone: +49 (0)6443 83330

You can contact our data protection officer at: mailto:[email protected][email protected] 

2. What personal data is and where we obtain it from 

‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as a ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 
 

a) Data generated when visiting the website 

You can generally view our website without providing any personal data. By default, the only data we store is the website from which you accessed our website, the name of your internet service provider, the pages you visited on our website and the date and duration of your visit. For this purpose, small files (known as cookies) are stored in your computer’s memory for the duration of your visit. These cookies are session cookies (for permanent cookies, refer to section 9 below). The relevant data is hosted on servers belonging to crossconcept GmbH, Königswall 44, 44137 Dortmund, Germany, [email protected]. The host receives the above data in its capacity as a data processor. Session cookies are automatically deleted as soon as you close your browser window. We use session cookies to create a ‘session ID’ for internal statistical purposes. The obtained data is completely anonymised, meaning that it does not contain any information that could be used to identify you as an individual. Your IP address and a time stamp are stored for security reasons and used solely for internal purposes. The IP address is a machine-specific identifier that provides information about the computer used for internet access or the internet gateway used at the time of the online query. The term ‘timestamp’ refers to a value in a defined format that assigns a point in time to an event (e.g. sending or receiving a message, modifying data, etc.). The purpose of a timestamp is to make it clear to humans or computers the time at which certain events occurred. 
 

b) Personal data that you provide to us via a form or by email 

When you contact us by email or via a contact form, we store the data you provide (your email address and name) in order to respond to your questions. If our contact form requests information that is not required for establishing contact, we have labelled this as optional in all relevant places. This information helps us to clarify your enquiry and improve the handling of your enquiry. The provision of this information is explicitly voluntary and based on your consent, GPDR Art 6(1)(a). Insofar as the information is about communication channels (e.g. email address, telephone number), you also consent to us contacting you via such communication channels if necessary to respond to your enquiry. You can, of course, revoke this consent at any time with future effect. We erase the data collected in this context once storage is no longer necessary, or restrict its processing if there are statutory retention obligations. 

3. For what purposes we use your personal data 

We may only process personal data with your consent or with legal permission under the GDPR, the German Federal Data Protection Act (BDSG) or other laws governing data protection. Firstly, we process your data for the purpose of fulfilling the contract in accordance with GDPR Art 6(1)(b) when you use our services. 
For other purposes, data is only used after explicit notification or after obtaining your consent, GDPR Art 6(1)(a). 
In certain cases, personal data is processed on the basis of a legitimate interest pursuant to GDPR Art 6(1)(f).

4. Who receives your data and when it is transferred to third countries 

Internally, all departments that need your data to fulfill the above purposes have access to it. We also use external service providers to process the data for these purposes. These external service providers are primarily companies that support us with direct marketing. There are contractual undertakings to ensure that these external service providers only use the data for marketing purposes within the scope of the consent given, i.e. to advertise our products.

5. How long your data is stored for 

How long your data is stored depends on the legal grounds for the data processing: When we use data for marketing purposes, we store it for three years from the final use for marketing purposes or until consent is withdrawn. The final use takes place no later than one year after registration. Due to our legal obligations, we may be required to retain certain data for a longer period of six to ten years. During this period, the data will not be used for any purpose other than archiving. After the last of the above storage periods has expired, the data will remain stored for up to three additional months so that we can implement a technically thorough and scheduled erasure. Within these three months, the data will no longer be processed for other purposes.

6. Your rights as a data subject and your withdrawal of consent

The General Data Protection Regulation guarantees you certain rights that you can assert against us. You have the right: to obtain confirmation from us as to whether personal data concerning you is being processed and, where that is the case, to obtain details of the data processing (GDPR Art 15: right of access by the data subject) and to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you also have the right to have incomplete personal data completed, including by means of providing a supplementary statement (GDPR Art 16: right to rectification), to obtain from us the erasure of personal data concerning you without undue delay (GDPR Art 17: right to erasure), to obtain from us restriction of processing (GDPR Art 18: right to restriction of processing), in the case of processing based on consent or on a contract, to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transmit that data to another controller without hindrance from us or to have the data transmitted directly to the other controller, where technically feasible (GDPR Art 20: right to data portability), to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority (GDPR Art 21: right to object), to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes applicable law (GDPR Art 77 in conjunction with BDSG s 19: right to lodge a complaint with a supervisory authority). If you have given us your consent, you have the right to withdraw your consent at any time. In this case, all data processing that we have carried out up to the time of your withdrawal will remain lawful. To do so, simply click on the link included in each email to unsubscribe from the email service or send a message to [email protected]. If you inform us in this message that you do not wish to receive any further emails, we will no longer send any messages to the email address you have provided. This does not apply to emails that we send you in order to fulfill any contract concluded with you (for example, comparison offers requested by you). 

7. Your obligation to provide personal data 

You are under no contractual or statutory obligation to provide us with personal data.

8. Security 

We use technical and organisational security measures to ensure that your personal data is protected against loss, incorrect changes or unauthorised access by third parties. In any case, only authorised persons on our part have access to your personal data, and only to the extent necessary for the purposes mentioned above. The security measures are constantly adapted to improved technical capabilities. 

9. What internet-specific data processing occurs

a) Cookies 

We use cookies on our website. These are small files that are stored on your hard drive and provide us with certain information. This information includes, in particular, your login (your visit), the date and time of your visit to our website, the cookie number and the URL of the website from which you accessed our website pages. The relevant data is stored on our service provider’s servers. The use of cookies is what enables us to recognise you in the first place. Furthermore, cookies enable us to tailor our offering to your individual needs. We also use cookies to record the statistical frequency of visits to the various pages of our website and general navigation. However, if you wish to prevent the use of cookies, your browser offers the option of preventing the acceptance and storage of new cookies. You can still take advantage of our website in this case, but there may be restrictions on the scope of services. To find out how this works with the browser you are using, please use the browser’s help function or contact the developer.
 

b) Google Analytics 

If you have given your consent, we use Google Analytics, a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’).
Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by cookies about your use of this website is usually transferred to a Google server in the US and stored there. 

We use the user ID feature. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyse user behaviour across devices.
We use Google Signals. This allows Google Analytics to collect additional information about users who have enabled personalised ads (interests and demographic data), and ads can be delivered to these users in cross-device remarketing campaigns.

During your visit to our website, the following data, among other things, is collected:
 

• the page from which the page was requested (known as the referrer URL)
• the name and URL of the requested page
• the date and time of the retrieval
• the description of the type, language and version of the web browser used
• the IP address of the requesting computer, which is truncated in such a way that it can no longer be traced back to a specific person
• the amount of data transferred
• the operating system
• the message indicating whether the retrieval was successful (access status/HTTP status code)
• the GMT time zone difference 
   

On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns.

The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, acting as a data processor. We have concluded a data processing agreement with Google for this purpose. Google LLC, based in California, US, and, where applicable, US authorities may access the data stored at Google.

The data is erased as soon as it is no longer required for the purpose for which it was collected. For the purpose of providing the website, this is the case when the respective session has ended. The log files are stored for a maximum of 24 hours and are accessible directly and exclusively for administrators. After that, they are only indirectly available via the reconstruction of backup tapes and are permanently deleted after a maximum of four weeks.

You can also prevent Google from collecting the data generated by the cookie in relation to your use of the website and from processing this data by a. not giving your consent to the setting of the cookie, or 

a. the browser add-on for deactivating Google Analytics 

For more information about Google Analytics’ terms of use and Google’s privacy policy, please visit marketingplatform.google.com/about/analytics/terms/en/ and policies.google.com;
The legal grounds for this data processing are your consent, GDPR Art 6(1)(a). You can withdraw your consent at any time with future effect by opening the privacy settings in the cookie manager and adjusting the slider accordingly. 
 

c) Google Dynamic Remarketing

We use the marketing and remarketing services (hereinafter referred to as ‘Google Marketing Services’) provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, US, to optimise and operate our online offering in an economically efficient manner. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. 

Google Marketing Services allow us to display advertisements for our website in a more targeted manner so that we only show you ads that are possibly of interest to you. If, for example, advertisements for our services are displayed on other websites, this is referred to as ‘remarketing’. For these purposes, when you visit our and other websites on which Google Marketing Services are active, code from Google is executed by Google directly and (re)marketing tags (invisible graphics or code, also known as ‘web beacons’) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on your device (comparable technologies may also be used instead of cookies).
The cookies may be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records the websites you have visited, the content you are interested in and the offers you have clicked on as well as technical information about your browser and operating system, referring websites, visit time and other information about your use of the online offering. Your IP address is also recorded, although in relation to Google Analytics you should be advised that the IP address is truncated within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the US and truncated there.

The IP address is not merged with your data within other Google services. The above information may also be matched by Google with information from other sources. When you subsequently visit other websites, you may be shown advertisements tailored to your interests.
We process your data pseudonymously within the scope of Google Marketing Services. This means that Google does not store or process, for example, your name or email address, but rather processes the relevant cookie-related data within pseudonymous user profiles. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States.
Insofar as data is processed outside the EEA in a location where there is no level of data protection equivalent to the European standard, we have concluded EU standard contractual clauses with the service provider in order to establish a secure level of data protection.

For more information about Google’s use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads. Google’s privacy policy is available at https://www.google.com/policies/privacy . 
Data collection and storage only take place with express consent in accordance with GDPR Art 6(1)(a). This can be withdrawn at any time with effect for the future.

d) Google Tag Manager

For reasons of transparency, we advise that we use Google Tag Manager. This is a tag management system for managing JavaScript and HTML tags that are used to execute tracking and analytics tools. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US. The responsible party in the EU/EEA is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Google Tag Manager does not collect any personal data itself. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code that are used, among other things, to measure traffic and visitor behaviour, track the impact of online advertising and social channels, set up remarketing and targeting and test and optimise websites. If you have disabled a feature, this deactivation will be taken into account by Google Tag Manager.

The recipients of the data are:
Google Ireland Limited, EU,
Google LLC, USA,
Alphabet Inc., US.

This service may process data outside the European Union and the European Economic Area (EEA) and transfer it to a country that does not offer an adequate level of data protection.

The legal grounds for this data processing are your consent. You have the option to withdraw your consent with future effect by changing your settings HERE. The lawfulness of data processing until the time of withdrawal will remain unaffected.

For more information about Google Tag Manager, please visit:
https://www.google.com/intl/de/tagmanager/use-policy.html

Schwa-Medico Medizinische Apparate Vertriebsgesellschaft mbH
General Managers: Andreas Hubert, Michael Vieth
Wetzlarer Str. 41-43
35630 Ehringshausen
Germany

Phone +49 (0)6443 83330
Fax +49 (0)6443 8333 119
Email: [email protected]
Status: 1 March 2025